Products Carried

  • L’Oréal Professionnel INOA (Ammonia-Free)

    Loreal’s latest breakthrough in permanent haircolor WITH ODS*, providing optimum scalp comfort, no odor, no ammonia and supreme respect for the hair. L’Oréal Professionnel INOA has been nominated as a Reader’s Choice Breakthrough Product of the Year for Allure Magazine’s Best of Beauty Awards and as stylists' Favorite New Haircolor for BehindtheChair.com Stylist Choice Awards.
  • L’Oréal Professionnel INOA Suprême (Ammonia-Free)

    Specially designed for clients with 70% - 100% white hair who are looking for softer, more natural-looking color results that better complement aging skin tones and who are concerned about loss of volume. Ammonia-Free Haircolor with Double Reflect shades use ODS* and have uncompromised comfort. * ODS technology A breakthrough oil-based delivery system that maximizes the effectiveness of the permanent haircolor process and helps respect the hair’s natural protective film. Densilum Complex provides a densifying effect and helps protect the hair fiber.
  • Beth Minardi Signature Color

    Beth Minardi, recipient of the 2013 Stylists Choice Award (behindthechair.com) developed her Signature shades to contain a dual conditioning system featuring Ceramide 2, a biomimetic lipid that mimics nature to strengthen and protect the hair’s cuticle layer during the hair color process. The Ceramide 2 ingredient helps maintain hair’s flexibility, elasticity and shine while preventing future washout and fading. All shades are also formulated with Phyto-Collagen, proteins that restore the hair’s natural moisture balance while also repairing damage to hair’s internal structure, delivering nourishment during hair color processing. In combination, these elements are scientifically proven to maximize hair condition while cumulatively improving hair condition with each use.
  • Goldwell Top Chic Permanent Haircolor and Colorance Demi-Permanent Haircolor

    TOPCHIC guarantees intense colors full of brilliance in all dimensions with 100% gray coverage, ultimate durability and optimum gentleness.
  • L’Oréal Professionnel Serie Expert & Texture Expert

    L’Oréal Professionnel Serie Expert is a complete haircare system that treats the hair's molecular structure from the core to the surface, delivering high performance results to maintain and preserve beautiful hair between salon visits. L’Oréal Professionnel Texture Expert's innovative formulas take styling beyond hold to provide touchable, heathy looking hair with long lasting style memory tailored to the specific needs of different hair types.
  • Kenra Smooth™ | The New Standard for Smooth

    "Kenra Smooth lasts up to 60 shampoos and eliminates up to 99 percent of curl and frizz. That is currently the strongest claim on the market." —Jen Norman, Kenra VP of Strategic Marketing. Free of direct formaldehydes and compliant with all regulations in both the U.S. and Canada, Kenra Smooth eliminates up to 99 percent of curl and frizz with the first use while protecting hair from damage. Results last up to 60 shampoos and, unlike other smoothing systems, the super-safe Kenra Smooth formula permits washing and coloring the same day—as soon as immediately following the service.